MUMBAI Zee TV has gone in for a rebranding exercise, which includes a
new logo and a slew of fresh programming on its flagship general entertainment channel. The last rebranding took place in 2005 when Zee had lost traction in the face of strong competition from Star and Sony. This time around, it is making changes to the GEC's look and programming backed by extensive research. 1.4 million people across India and global markets were spoken to for feedback on the channel’s content, the brand and their thoughts on its new identity. — Our Bureau
new logo and a slew of fresh programming on its flagship general entertainment channel. The last rebranding took place in 2005 when Zee had lost traction in the face of strong competition from Star and Sony. This time around, it is making changes to the GEC's look and programming backed by extensive research. 1.4 million people across India and global markets were spoken to for feedback on the channel’s content, the brand and their thoughts on its new identity. — Our Bureau
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