NEW
DELHI Adidas is launching a new global campaign featuring soccer
superstars Lionel Messi and David Beckham. Called ‘all adidas’, it will
be the sports footwear and apparel maker’s biggest campaign in terms of
media spends in India, beating those featuring champion cricketer Sachin
Tendulkar. The 'all adidas' campaign focuses on the German firm’s
presence across different sports, cultures and lifestyles. “This is the
first time in the brand’s history that all aspects of the brand come
together into one storyline,” Adidas India Brand Director Tushar
Goculdas said. The global campaign fuses sport, music and fashion, he
said.
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