NEW DELHI Mobile phone company Karbonn will invest 150 crore in product development, after sales
service centres and marketing this year. “We are focusing more on product development and after sales service. Once we have a robust product road-map, we can think of manufacturing. “We are going to go for disruptive marketing and increase market size for us. In all, we will spend 150 crore in 2011-12,” said Karbonn Mobiles Executive Director Shashin Devsare. He said Karbonn is going to set-up 1,000 ASC network in upcountry locations with at least 1 ASC in a radius of 150 kilometeres and collection point in a radius of 60 km. “We have increased our investment in ASC by more than 15 per cent. You can not grow if you have pathetic after sales network,” Devsare said. Karbonn expects to close FY'12 with overall market share of 6% and take it up to 10% in FY'13.
service centres and marketing this year. “We are focusing more on product development and after sales service. Once we have a robust product road-map, we can think of manufacturing. “We are going to go for disruptive marketing and increase market size for us. In all, we will spend 150 crore in 2011-12,” said Karbonn Mobiles Executive Director Shashin Devsare. He said Karbonn is going to set-up 1,000 ASC network in upcountry locations with at least 1 ASC in a radius of 150 kilometeres and collection point in a radius of 60 km. “We have increased our investment in ASC by more than 15 per cent. You can not grow if you have pathetic after sales network,” Devsare said. Karbonn expects to close FY'12 with overall market share of 6% and take it up to 10% in FY'13.
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