MUMBAI After establishing its new brand 'Live' for men in the premium leisure wear segment, the French luxury
major Lacoste now plans to take the offering to women. “So far Live has
been restricted to men. From next season (February/March) we will
launch Lacoste Live for women. Footwear and bags will also come in the
Lacoste Live range,” Lacoste India Director and Chief Executive Rajesh
Jain said. Lacoste Live is a smaller boutique format targeted at the
fashion-oriented youth. It opened its first showroom in Delhi in July.
The company is working on adding 2-3 more stores in Delhi and Mumbai and
is planning to expand the number of stores to 64 in the next three
years. “As far as expansion is concerned, we have 32 points of sale now
and we plan to double this number in the next three years...Delhi and
Mumbai are our focus areas,” Jain said. He, however, parried a question
on the investments. On whether the new stores would target B-class
metros, he said, “We are looking at Ahmedabad, Pune, Chandigarh,
Lucknow, Indore and Kochi, where we are already present and would like
to expand. But I don't see that happening in the next two years.”
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