Thursday 20 October 2011

RIM Unveils New OS to Challenge Apple, Google


HUGO MILLER TORONTO


Research In Motion (RIM), looking to spur consumer interest in its devices after losing sales to Apple and Google, unveiled a new operating system for its Play-Book tablet computer and new smartphones.
The software, called Black-Berry BBX, combines features of RIM’s existing Black-Berry operating system and its newer QNX program, cochief executive officer Mike Lazaridis said on Tuesday at RIM’s BlackBerry developer conference in San Francisco. RIM is banking on the new software to encourage developers to build more programs for its devices as consumers increasingly use mobile de
vices to watch video, listen to music and browse the Web. The Waterloo, Ontariobased company’s BlackBerry phones have lost market share to Apple’s iPhone and devices running Google’s Android software, which offer a wider selection of applications. RIM’s PlayBook has sold fewer units than some analysts estimated.
RIM rose 2.2% to $22.90 at 12:32 p.m. New York time. It had lost 61% this year before Tuesday.
RIM’s US smartphone market share fell to 20% in the quarter through August from 25% three months earlier, according to ComScore Apple rose 0.7 percentage points to 27.3% while Google’s Android platform climbed to 44% from 38%.

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