BLOOMBERG TORONTO
Research In Motion (RIM) is releasing three new versions of its BlackBerry smartphone simultaneously in the first overhaul of the handsets in a year as the company tries to regain ground from Apple. RIM is introducing the first touchscreen version of its Bold model, plus an updated Torch slider phone and a new touchscreen-only BlackBerry, all based on RIM’s new BlackBerry 7.0 platform, said Patrick Spence, managing director for global sales and regional marketing. The three devices will be available from 225 carriers, with some operators starting next week, in the “biggest launch in the history of BlackBerry,” he said on Tuesday. RIM is counting on the phones, the first new models since August 2010, to reverse a revenue slowdown that led to RIM’s prediction in June that sales this quarter may drop for the first time in nine years.
All the models include pinchand-zoom browsing and Web-page loading speeds that are 40% faster than the old Torch, said Spence. “We’re taking it a step further by enhancing the browsing experience, which is something we know we had to work on,” he said. With the addition liquid graphics that render images faster and make zooming smoother, “it’s an industry-leading experience,” he added.
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