Monday 15 August 2011

VIP Aims for 30% Jump in Topline, to Target Youth

MUMBAI Luggage maker VIP Industries on Sunday said it is eyeing a 25-30% topline growth, besides strengthening of its position in segments such as handbags and backpacks, this fiscal. “This year, we are looking at . 975 crore revenues,” VIP Industries Chairman Dilip Piramal said here, adding that the firm is now targeting the youth. “The problem is that when you are an established company, the youth are not able to identify with the brand. So we are now targeting them,” he said. The company had roped in Bollywood actor John Abraham as the brand ambassador for its skybags and introduced Carlton, the premium fashion luggage brand, recently. The company's revenue for FY'11 stood at . 758 crore, while its profit was . 89 crore. As part of its expansion plans, VIP will launch ladies' handbags by the end of the fiscal. The ladies' handbag market is estimated to be worth around . 1,500 crore, with some key players being Hidesign and Baggit.

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