Dish TV, India’s largest direct-to-home (DTH) operator, is set to launch Conditional Access Module (CAM), a device that will enable consumers with set-top boxes of other DTH service providers to switch to Dish TV’s feed of television channels.
The product, branded as Dish Freedom, is priced at . 990, which includes an annual subscription of 95 channels. The consumer will be required to insert the device into a built-in slot on the set-top box and realign the dish antennae to the DTH service provider’s frequencies, which could entail extra installation cost of . 100-150.
Popular in Europe, CAM is a small gadget that enables consumers to shift from one DTH service provider to another without buying a new set-top box. “We expect inactive DTH households in metros and smaller cities which are not happy with their DTH connections to buy our product and switch to Dish TV signals,” said Salil Kapoor, COO, Dish TV.
The product, branded as Dish Freedom, is priced at . 990, which includes an annual subscription of 95 channels. The consumer will be required to insert the device into a built-in slot on the set-top box and realign the dish antennae to the DTH service provider’s frequencies, which could entail extra installation cost of . 100-150.
Popular in Europe, CAM is a small gadget that enables consumers to shift from one DTH service provider to another without buying a new set-top box. “We expect inactive DTH households in metros and smaller cities which are not happy with their DTH connections to buy our product and switch to Dish TV signals,” said Salil Kapoor, COO, Dish TV.
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