NEW DELHI With customers in rural India moving beyond frugality and beginning to demand safety and performance oriented bikes, Bajaj Auto Ltd is gearing up to cash in on the new trend with products suited to meet requirements of the hinterlands. The firm that is aiming to sell around three million units in the domestic market this fiscal is witnessing robust demand for more powerful bikes of 125 cc and 150 cc for its Discover model from the rural areas. It will be adding another model, Boxer 150 cc --dubbed as 'Tank on Two Wheels' -- by August this year targeting the rural market. “Our market studies have found that there is a change in the demand from rural customers. They are moving beyond frugal, mileage driven products. They are asking for bikes that provide them safety and performance,” said Bajaj Auto ltd (BAL) President (Motorcycles) S Sridhar. The company caters to the rural market mainly with its Discover range and has been experiencing the change as reflected in the pattern of sales. — PTI
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