Elder Pharma to Ramp Up Sales Force by 1,000 in Two Years

NEW DELHI Elder Pharmaceuticals plans to increase its sales and marketing force by 1,000 in the next two years, as it plans to launch 35 new products and expand in rural markets. “With a major thrust on rural markets and plans to launch 35 more products (owned and in-licensed) in the next two years across India, we plan to increase our sales and marketing force headcount by about 1,000,” Elder Pharma director Alok Saxena said. The drug firm employs about 3,500 people in India of which nearly 3,000 are in marketing and sales.