RMW Ties up With Digital Domain

Anil Ambani-led Reliance MediaWorks (RMW) has partnered with Los Angeles-based Digital Domain Productions to open visual effects and 3D Stereo Production services studios in Mumbai and London, reports Nandini Raghavendra from Mumbai. “The partnership gives us a substantial presence internationally with an established partner and enables us to take on bigger projects,” said Cliff Plumer, CEO of Digital Domain, in an email response to ET. RMW will set up a new studio at its Media BPO in Navi Mumbai and deploy an extra team of up to 650 artists for projects allied with Digital Domain. “This (partnership) has been part of a plan. We had been working on scaling up for a year now, and by 2013 share of services to our topline will increase from 30% to over 50%,” says RMW chief operating officer Anil Arjun.