Monday 18 July 2011

BPL to Revamp Product Portfolio to Increase Turnover to . 1,000 cr

NEW DELHI One of the leading consumer electronics brands of yesteryear's, BPL is gearing up for a major revamp of its product portfolio as it looks to more than treble its turnover to . 1,000 crore in the next three years. The company, which is now also present in power products, said it will be kicking off the revamp initiative in this segment. “We are restructuring our entire portfolio. A lot of work is being done on how to innovate our products and studying consumer insights to connect back to the consumers,” BPL Techno Vision CFO Vijaya Kumar said.

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