Friday 8 July 2011

Japan's Unicharm Enters Indian Sanitary Napkin Mkt

NEW DELHI Japanese FMCG firm Unicharm on Thursday announced its entry into the Indian feminine care market, which is dominated by multinational giants like Procter & Gamble and Johnson & Johnson. The company, which on Thursday launched its global sanitary napkin brand 'Sofy', said it aims to capture around 10% of the market in the next three years. The firm has roped in Bollywood actress Prachi Desai as brand ambassador.—PTI

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