Mudra Bags Nestle India’s Celebration Campaign

NEW DELHI Mudra North & East has pipped Publicis to bag Nestle India’s 100-year celebration campaign, reports Neha Dewan. On an account-acquisition spree, the advertising agency last week added personal skin care products such as Dabur Fem and Dabur Ayurvedic Body Massage Oils on its roster. “It’s been eight wins for us in 100 days, and that’s a great opportunity for us," said Nirmal Pulickal, executive creative director, Mudra North & East. "Advertising has changed a lot in itself. Earlier, it used to tell you how brands could solve your problems. Now it’s more about solving problems and telling you about it, because everyone understands how products work," added Pulickal. The agency will also help Dabur in building the Oxy and the recently acquired 30-Plus brands. Twinings Tea has also signed in Mudra a couple of months back.