Friday 8 July 2011

LG Plans . 20-cr Marketing Drive For Microwave Ovens

NEW DELHI Consumer durables LG Electronics India on Thursday said it will spend Rs 20 crore on marketing and advertisement of its microwave oven range this year. LG Electronics India Business Head (Home Appliances) Rajiv Jain said the marketing budget of the category has been increased by 25% over that of last year's as it is scaling up its marketing initiatives this year.— PTI

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