PepsiCo seems to have lost its cool after last week's ET Brand Equity

PepsiCo seems to have lost its cool after last week's ET Brand Equity Most Trusted Brands study, which ranked it lower than archrival Coca-Cola. So, the beverage and snacks maker has sent out an internal mail to its employees, requesting them “not to believe” the study conducted by Nielsen. The company has also been telling the same thing to its external partners such as advertising agencies. What is interesting is PepsiCo not once raised eyebrows at the ET Brand Equity Most Trusted Brands study in the past four years, when it was consistently ranked higher than Coke. This year, Coca-Cola moved to 11th position from 23rd last year, while Pepsi slipped to 21st from 15th position. A case of a sore loser, huh?