PVR to Invest . 70-75 cr in Bowling Alley Business

NEW DELHI Multiplex operator PVR is looking to expand operations of its bowling alley arm, PVR BluO, across cities like Bangalore, Pune, Chennai and Mumbai with plans to invest about Rs 75 crore over the next three years. At present, PVR has two centres—one in Gurgaon and the other has been opened recently here. “BluO as a concept has worked really well for us and we are now looking at taking this across the country. Over the next 2-3 years, we want to be present in cities like Bangalore, Pune, Mumbai, Chandigarh and Ludhiana,” said PVR Cinemas and BluO Chief Operating Officer Gautam Dutta. Two years from now, PVR BluO should have 250 lanes operational, compared to the current 50, he said, adding that work has already begun on four centres. “The company plans to invest Rs 70-75 crore in the business towards opening of these centres in the coming three years,” he said. Asked about the revenue targets for the vertical, Dutta said, “Movie exhibition business would remain the mainstay but we are looking at growing the bowling vertical as well.”