ZURICH Nestle is launching a new brand of luxury chocolates selected to match individual preferences that
consumers will order online. "What we are offering is the perfect
personalised chocolate," says Cedric Lacroix, director of Nestle's
Chocolate Centre of Excellence in Broc, Switzerland. Nestle, the world's
biggest food group and global leader in dark chocolate, said the
economic woes of recent years have not hurt demand for premium chocolate
much, calling it an affordable treat.
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